This holiday season, we’ve put together a list of ten marketing tasks that are most likely to land on the naughty list, and definitely uninvited from Thanksgiving dinner. Whether you’re outsourcing these tasks (because you’re so smart) or begrudgingly tackling them on your own, I think we can all agree that nobody’s waking up extra early on Christmas morning to unwrap these mundane marketing tasks.
About a third of digital marketers consider conversion rate optimization to be among the most annoying and time-consuming tasks on their plate. Optimizing conversion rates can be tricky and research-heavy, with lots of moving parts.
Review the analytics. Analyze landing pages. Spend hours trying to diagnose where the user experience is going wrong. Slip into insanity.
Make no mistake; the conversion rate really matters. But optimizing it can quickly become one of your most annoying and time-consuming tasks.
Content marketing is more than just writing blogs for the sake of writing blogs. In fact, any writer will tell you that creating great content that resonates with audiences is a true art form. Reaching the right audience, at the right time, with the right message takes a certain je ne sais quoi.
Yet here we are, doing our best to recreate the Mona Lisa with fingerpaints and keywords. Do yourself a favor and let the pros take the lead on this one.
Are you still looking at metrics and data from multiple sources and platforms, then spending hours organizing them into legible reports? If so, you should probably change the batteries in your walkman and charge your flip phone while you’re at it.
Data measurement and analysis is a crucial parts of efficient marketing, but if you’re not using the right tools, you’re wasting time and resources. Services like MyDash streamline data analysis, so you can get back to business (and 2022).
Building a sales team has to be one of the trickiest, slime-dodging tasks in marketing. Finding sales team members that are there to produce results, and not simply claw their way up your brand ladder, is tough.
And once you have your team assembled, perfecting proposals and closing deals are only the beginning. Sales members who can multitask and represent your brand are really hard to find, especially because you have to wade through a lot of BS and muck first.
Creating, balancing, and maintaining a marketing budget is a headache on the best days. On the worst days, budget maintenance can feel like trying to put together a 5,000-piece puzzle while you play piano with your feet in the center of a sharknado.
Deciding which campaigns are worthy of more funds, and which ones could be cut, isn’t always easy. Juggling the many factors that go into smart budget maintenance is a true feat. Don’t be afraid to hand the reins over on this one, and let a pro take on the balancing act.
Isn’t email marketing a wonderful thing that we all love and hate so much? Validating email lists, nurturing that list with a loving and valuable campaign, and keeping those open rates up are tedious tasks that feel never-ending.
That’s because they are.
Filling fans’ inboxes with clever, action-inspiring messages can really help capture valuable leads and keep your listees engaged with your brand. But alas, it’s a seemingly thankless slog that may die a thousand tiny unread deaths before you get the hang of it.
We all know it, love it and dread it. Keywords, SEO, and page optimization are crucial but extraordinarily important tasks. If you expect your business or brand to be found online, you’ve got to pay attention to your search performance, and make sure your site is optimized and full of keywords (but not too full—that’s keyword stuffing, and Google hates it).
Who even knows how to do keyword research? SEO optimization can’t be that hard?
It seems like it should be so easy, but we’re here to warn you against DIY-ing this project. Trust us, you’ll need the right tools and experience, or you’ll end up ranking for all the wrong things.
If link building is at the bottom of your to-do list, you’re not alone. This tedious, never-ending task has consistently been rated as a least favorite task for business owners and marketers alike.
Link building is the only way for Google to know whether your content is relevant, valuable, or authoritative. Plus, building bridges that make it easier for customers to explore and eventually commit to your product or service, the better. Link building provides value to both the brand and the user, but it’s a fickle beast.
Broken links, dead links, and ones that just don’t make any sense are going to hurt your search scores, site performance, and overall visibility.
But don’t worry, all you have to do is constantly check all of your links on every single page of your site (all the time) and immediately fix the broken ones! Oh, you didn’t have something else to do today, or tomorrow or the next day, did you?
There are marketers who would rather sit on a hot grill than write ad copy. And, honestly… same.
Ad copy is one of the few forms of content that makes even the most enthusiastic writers groan. There’s no way to predict how any ad will perform, which campaigns will take off, and which keywords are really going to pay off.
Have you ever tried to impress everyone on the internet in 30 characters or less?
Yes, this, The very bane of your existence. Are you posting enough? Or too much, that you’re oversaturating and maybe losing your followers? Is your content engaging, or just falling flat? How do you respond to enthusiastic fans or craven trolls?
Productive social media work can be difficult, but if you have the right team taking over or guiding you through perfect post-production, you can reach your audience. Social media management for a busy brand is a full-time commitment when it’s done right, so don’t sleep on the job.
Some of us are actually trying to work here, checking off the most annoying marketing tasks of all time.
Why is data measurement and analysis just the worst? Data analysis is time consuming, tedious and so last decade. Automate data analysis for better results.
Content is the backbone of good marketing, branding and online presence. That’s why you should stop doing it yourself.
Why is it so hard to optimize conversion rates without spiraling into insanity? Optimizing conversion rates can be tricky, with lots of moving parts.
You should outsource the most annoying marketing tasks so you have more time to run your business.
A great blog is more than just content. It creates value, builds trust, and earns the loyalty of consumers.
Professional partnerships are a smart way to promote innovation, solve complicated issues and nurture growth and success.
An active SEO strategy can help reduce customer acquisition costs and improve other KPI when you create great written content that delivers real value.
A great user experience is a critical, often underestimated, component of an effective website. This is how to improve your website’s user experience to attract and engage more web traffic to boost conversion rates and supercharge online growth.
Finding a business partner you can trust is difficult. But finding one you have a genuine relationship with? Well, that’s even harder to come by. Truly valuable professional partnerships often come from seemingly nowhere and might feel more like a friendship than a business arrangement. The perfect partnership is like a unicorn. They are amazing at what they do, honest, and your biggest fan. They’ll have your back in any tough situation, and do whatever they can to build you up and boost your business. But, they’re also darn near impossible to find.
You’re ready to grow, and we can make it happen. Schedule a quick consultation call with us today, it won’t cost you anything.
No commitments. No strings attached.