Charts can do a whole lot of things. It’s easy to say “it’s science” or “we’re data-driven” because there’s a chart present, but without understanding where the data came from or how it’s counted it’s pretty hard to know for sure what the chart says: other than that particular measure has increased or decreased over the allotted period of time.
Take for example, kids’ messy bedrooms. If the standard measure was the number of clothes on the floor, there are a few ways to graph and interpret the results. For example, we could record the change in the number of clothes on the floor over time.
Whether you’re using a bar or a line chart, it’s pretty easy to visualize an increase in clothes over time. What’s more difficult is interpreting what it means. An optimist could use the chart as evidence that the child has been more active: more clothes signifies more activity, which represents healthy growing children. Alternatively, the same chart could be used to represent an increase in laziness over time.
Therefore, when trying to fix the problem, what’s the best way to know if the measures are really working? The first step has nothing to do with the solution. It’s mostly there to show to all of those involved what the definitions and measures are going to be.
It doesn’t matter if you're using the first or second interpretation above, or something else altogether. What matters is, that those involved, agree on what each measure means. So the folks you’re reporting to know, for example, might believe that those increasing clothes on the ground means more laziness. Additionally, your kids might know that you’re tracking their activity, and that’s what you think it means.
This has a significant impact on your overall performance, because by setting clear ground rules from beforehand, you’re eliminating debate once the work or experiment is completed.
Setting a firm deadline for evaluation, helps to align the focus across the board. Everyone involved knows what to expect and when. This way there’s no surprise when a serious evaluation comes around.
More often than not, organizations agree with point 1, but fail to set a clear period of measurement, so the results are disregarded by pointing out that ‘we didn’t have enough time.’ That’s something that can be easily discussed from beforehand, so the measurement period can be adjusted appropriately.
As excited as we get about data, the context is as much, if not more important than the figures themselves. This is why leading organizations spend millions of dollars adjusting and standardizing their measures before making big decisions. It’s critical to know what the numbers really mean before giving anything significant a real shot.
That way, when all is said and done there’s no doubt about whether or not what you’re testing for is really working.
Pandemic sure has been a nightmare for everyone, but it has brought out good for many. Discover how social media, good communication, and incentives help run a successful business with happier employees during the pandemic and the new normal.
You want to promote good consumer experiences to have a successful marketing strategy. This article will tell you the importance of it and give you extra tips.
Engaging with your audience is crucial to any marketing plan. This article will explain why and help you build a good marketing strategy for your business.
With the pandemic hitting many businesses, how quick planning, ability to find solutions to the problems, and proper data analysis helped this company increase its sales.
A lot of people are moving towards digital marketing over traditional marketing today. This blog looks at how you can integrate both into your marketing campaign.
Putting together a strategic marketing plan is important for any business. This article explains the strategic marketing planning process.
Interactive content is a growing trend in the marketing world. This article will tell you how you can include interactive content in your marketing growth strategy.
Small businesses had to change more than other companies during the pandemic. This post explains how they can make changes to their marketing for the future.
Customer relationships are essential in marketing because you can see what they need and base your plan off it. This article tells you how to utilize these relationships.
Let’s take a look at how your business could grow further! Schedule a quick consultation call with us today. Our consultation call won’t cost you anything.
No commitments. No strings attached.