Better results in 15 minutes

How to mitigate key risks in your marketing plan

Guess what? To make your plan work, you’re going to have to learn some stuff. And that makes you exactly like every visionary marketing leader who’s ever done something great before. That stuff you have to learn? Those are the major risks in your plan.

It’s impossible to build a completely risk-free plan – so in this book, we give you some tools and strategies you can use to clearly communicate those risks to internal and external stakeholders, explain how you plan to address them, and protect yourself from future time wasted explaining why you didn’t hit the quarterly goal two weeks in!

These are the benefits:

Learn how to reframe risk as targets, and win support for solving them

Get simple communication strategies you can use to keep these risks out in front of your team, so solving them doesn’t fall completely on you

Find out how to use early metrics, and planning to minimize the chances any of these risks throw a major wrench in your progress

This is how it works

Step 1

Complete the form to download your copy

Step 2

Before you open the eBook, list out the areas of your plan you’re most concerned about

Step 3

If you have our BulletProof Framework (Link), this is a good time to use it to highlight any red areas in your planning efforts

Step 4

Read through the eBook with your list next to you

Step 5

You’ll be surprised how many of these risks you can mitigate by pulling them forward into your plan scheduling, and keeping them out in front of your leadership!

Step 1

Complete the form to download your copy

Step 2

Before you open the eBook, list out the areas of your plan you’re most concerned about

Step 3

If you have our BulletProof Framework (Link), this is a good time to use it to highlight any red areas in your planning efforts

Step 4

Read through the eBook with your list next to you

Step 5

You’ll be surprised how many of these risks you can mitigate by pulling them forward into your plan scheduling, and keeping them out in front of your leadership!

Great marketing takes time.

You’ve already got everything you need floating around inside your head.  The main challenge is buying enough time to get it all out into process and circulation.  That’s what we try to help you do in this eBook!
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