We think.
More than we should...

The world is changing. Coming out of this economic slump is challenging from every perspective. But in that there is optimism: the playing field is level for the most part. Businesses are all collectively focused on emerging from this ‘paused’ phase and catching things up to where they were earlier this year.

Most of the time we don’t notice the answer is right there all along. Sometimes, it is buried under countless hours of analysis. More often than not, the analysis process obscures the cause of losses and takes credit for the wins.

Charts can do a whole lot of things. It’s easy to say “it’s science” or “we’re data-driven” because there’s a chart present, but without understanding where the data came from or how it’s counted it’s pretty hard to know for sure what the chart says: other than that particular measure has increased or decreased over the allotted period of time.