David Atmajoana: Growing Your Brand Through Effective Management and Marketing Strategies

January 11, 2021

David Atmajoana: Growing Your Brand Through Effective Management and Marketing Strategies

David Atmajoana: Growing Your Brand Through Effective Management and Marketing Strategies

Several brands are still trying to recover from the COVID-19 hit. While more prominent companies with structures that could buffer the impact could accommodate the effect, a lot of smaller companies were unable to survive. Some growing companies are still struggling with maintaining a balance after the pandemic impact.

As a firm concerned with brand and business growth, Pinchforth has made it a point of duty to provide practical steps to sustain and grow your business, even with the pandemic outbreak's realities.

In an attempt to give the best consultation, we interviewed one of the leading business growth leaders in business management, public relations, and marketing to share insight on how businesses can manage the situation at hand and still have a successful year.

Meet Our Guest - David Atmajoana 

David Atmajoana of Zentap is a successful marketing expert and consultant. He is the Chief Growth Officer at Zentap and also the Chief executive Officer of Bodhi Creative Collective.

David has a substantial background experience in media and marketing as a freelancer in those sectors for up to three years. The acquired skill sets from his experience as a freelancer have hugely contributed to his understanding of human relationships, which is evident in his success with handling his clients and employees.

If you have a growing brand or small business and want to grow your marketing front, David is your go-to guy, mainly for service-based marketing. He has a wealth of experience with growing start-ups, and his company has a proven track record of successfully developing and positioning brands for increased productivity and revenue.

David Speaks on Challenges Faced in Managing a Growing Company

We had a brief walk down memory lane with David on how he started his brand as a freelancer. Here are some of the challenges that he faced during his growth curve and how he managed them to maintain steady business growth:

  • Management of clients and employees

David stated that the significant challenges faced so far would be in the management of clients and employees. He explained the importance of proper supervision of employees, especially in the early stages of a company.

You cannot afford to have your employees handle projects up until delivery without making sure that the quality of work done is one that would meet and surpass your client's expectations.

He also explained the importance of feedback in the growth curve for employees. Feedbacks will ensure that employees do not repeat mistakes, and each project done is always better than the last until they can attain a state of near perfection. 

What's more, we believe that positive feedback provides a boost in employee's morale. 

  • Bracing up for COVID-19 impact

Despite managing a growing company, David has had a better year than most for both companies he is leading, and he was able to share insights with us on how he navigated through the trying times.

He commended his employees' resilience and keeping up with the operation's demands when the company needed it the most. As a growing company, the decision to lay-off some staff members was unavoidable to keep operations running. The implication was that fewer workers had to get more work done.

David was able to motivate his employees and help them through the more significant challenge. In the end, he recorded a workforce with better skills, independence, and self-sufficiency.

With the combined effort of his diligent staff and proper management, he led the company through the COVID phase with credible results to show.

Recommendation for Marketing Leaders on Maintaining Brand's Growth

David did not leave without giving recommendations on how to market and build a brand. Here are some of them and their implications for business growth:

  • Pay attention to your company's size

You have to understand that the size of your business will determine your marketing approach. Designing your strategies in line with your height and capacity will help you record success and reduce wasteful effort.

For SMBs, David recommends that marketing leaders focus more on developing and upscaling existing customers. With a limited budget, you can boost revenue and customer participation if you direct energy towards maximizing the internal customer base.

With a larger budget as found with larger firms, you can include targeting the new market to maintain existing customers. Any brand that can afford the costs should position itself for opportunities that may present in the coming year by exploring the new and existing market. 

  • Adopt an effective review process

Regular reviews are essential for your growth process as a brand. David shared the effective strategy he has been using so far to maintain growth in his organizations.

He explained that he would always have review meetings on Fridays to check through the week's performance, what went wrong, things that should be improved, and what strategies gave the best output. He would then take the information gathered from such reviews to develop procedures over the weekend for the coming week.

David said this method had helped him continually improve operations week after week, which will eventually sum up to an excellent business year in the long run.

  • Have a customer scale of preference

According to David, a growing brand has to be wise in deciding its best marketing strategies to retain clients' best. This strategy will record productivity with minimal effort and resources.

He emphasized that brands should pay attention to the top 20% of clients who are not just regular with patronage, but also help improve the brand. These should be the less problematic clients who are satisfied with your brand and help promote your services.

Developing content marketing strategies that will get you this class of clients will be the wisest thing to do by any growing brand.

  • Use Direct-response Omnichannel Marketing 

The ability to collect data from marketing messages helps you use AI to automatically create a hot pipeline for your sales team and helps them close more without even knowing.

Take-home Advice from David

When asked what vital information David had for other leaders out there, he talked about employers' need to take good care of their employees.

Having trusted employees, taking care of them, and making them feel like a vital part of the significant organizational goal will help you get the best of your employees with less stress.

David gave us an in-depth exposition of business growth and leadership. Let us know what you think about David's views in the comment section.

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